SILISSA KENNEY

648 4th Avenue, Brooklyn, NY 11232 / (646) 683-0664 /  silissa.kenney@gmail.com


PROFESSIONAL EXPERIENCE

FREELANCE COPYWRITER, Chewy. April 2023 – Present

  • Concept and execute brand campaigns for new initiatives and product launches

  • Write emails, site assets, scripts, and performance marketing assets

COPY DIRECTOR, buybuy BABY. February 2022 – April 2023

  • Led the copy team through a brand relaunch, from strategy to conception to execution

  • Created a copy style guide to ensure consistency in brand voice

  • Managed and edited copywriters, increasing collaboration and accuracy

  • Developed omni-channel storytelling to align cross-channel messaging 

  • Executed seasonal campaigns to maximize engagement and revenue

SENIOR COPYWRITER, buybuy BABY. October 2019 – February 2022

  • Wrote compelling copy for email, web, social, radio, blogs, print, and more

  • Collaborated with marketing partners to better execute creative briefs

  • Used data from daily metrics to inform copy 

COPYWRITER, west elm. March 2016 – October 2019

  • Copy lead for retail signage 

  • Named all new products and gained legal clearance

  • Concepted messaging for product launches, collaborations, and brand services

ASSOCIATE EDITOR, St. Martin’s Press. May 2011 – March 2016 

  • Read, evaluate, and edit manuscripts 

  • Wrote book jacket and sales copy; brainstorm marketing and publicity ideas; approve and proofread all advertising content; communicate directly with authors and in-house departments

EDUCATION

City University of New York, Baruch College. Bachelor of Arts

  • Double major, Journalism and Political Science